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Instagram and Digital Pollution

If you are an artist or craftsman, you know that Instagram has become a must for promoting your work. But if like me you are gradually becoming aware of the digital pollution managed by our use of the internet, you may have mixed feelings when publishing your last post.

As a reminder, Instagram is 1.3 billion monthly users in 2021 and 500 million daily active users in 2019. Imagine then the quantity of images uploaded each day on this network, images which may be consulted regularly during a month before disappearing under the quantity of new images sent. However, these old images have to be stored, whether they are consulted or not. This means that every day new storage spaces must be created. And we're not talking about an intangible virtual place, no, we're talking about gigantic real hard drives, the famous Data Centers.

If you are interested in digital pollution, I recommend the great video of Et Tout Le Monde S'en Fout which explains it very well:

Ah ah too cute this cloud, it doesn't seem to pollute at all

In short, on a personal level, I can't afford to do without a promotional tool like Instagram, but I can't help feeling guilty either with each post. So I wanted to give you some tips that I have put in place to minimize my impact in terms of digital pollution on this network:

- Archives: Did you think your posts disappeared after 24 hours? You are as naive as me. No, actually Instagram keeps all your old posts tucked away in your archive unless you turn them off. To do this, go to your profile page, click on the 3 lines at the top right / Archives / click on the 3 dots at the top right / settings and deactivate "Save the story in the archive". Now your posts will be deleted after 24 hours.

- If you have just deactivated the archives, you will be able to manually delete your old stories stored in the archives one by one. It's long and tedious, but I couldn't find a way to empty the archives in one go.

- How long have you been on Instagram? How many posts do you have under your belt? 300? 500? Are you really sure that your audience goes back that far to watch your first posts? Probably not. So it's time to sort it out! The Instagram app only lets you delete one post at a time, which is really annoying. If you're on Android, you can download the Instant Cleaner app to let you delete multiple posts at once. Yes yes, I am well aware of the irony of having to download an app to delete posts but hey, I haven't found better. Do you feel like what you are doing makes no sense? Me niether.

Here is ! Your account is clean and your conscience lighter. It's a drop in the bucket, but unfortunately that's all I have to offer you at the moment.


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